Physics-Grounded AI
General vs Applied AI: Why Refineries Need Specialist Intelligence
28 Aug 2025
The refineries of today win with applied AI, not generic LLMs. By harnessing domain data, control integration, and trusted insights, they boost uptime, safety, and margins.
Executive Summary
The refinery floor has become the new frontier of artificial intelligence. Leaders today face a crucial choice when determining which AI is best suited for their operations: adopt broad, general-purpose AI, or embrace specialist intelligence designed for the energy sector.
Large Language Models (LLMs) excel at iterative tasks such as summarising reports, drafting emails, and writing code, but stumble in the harsh realities of chemical processing and hydrocarbon operations. Applied AI, built on streams of sensor data, control logic, and safety thresholds, thrives in these environments. Shell, Chevron, and Saudi Aramco have already demonstrated measurable gains in efficiency, safety, and profitability.
Where general AI remains too broad, specialist AI sustains the future of refining.

A Fork in the Road
For centuries, humans have envisioned universal intelligence, a system capable of grasping every problem. Today, general AI has brought that dream closer to reality. LLMs can mimic human reasoning, draft documents, and generate explanations with uncanny fluency.
But a refinery is not a spreadsheet or a Word document. It is a physical system bound by physics and chemistry, where the cost of error can mean financial loss, fire and explosions, or worst of all, the loss of human lives.
This is why applied AI, also known as industrial or narrow AI, is mission critical. It is not built for abstract thought, but for precision in defined, high-stakes contexts. These systems do not aspire to human-like cognition. Instead, they excel at defined tasks, such as detecting an anomalous vibration in a pump or spotting a pressure spike in a distillation column. They draw intelligence from industry-specific data, the very lifeblood of a refinery.
And yet, even this is only the starting point. Applied AI is evolving beyond task-level insights into refinery-wide optimisation, a leap that shall define the next era of digital transformation in heavy industries.
Why General AI Stumbles in Downstream Oil & Gas
General AI platforms may impress with their encyclopaedic versatility, but they lack the contextual depth required to govern esoteric refinery operations. LLMs are designed for probabilistic reasoning, not deterministic safety. They hallucinate, lack real-time sensor integration, and cannot be trusted to act where physics and chemistry dictate the rules.
This science-bound characteristic of downstream oil and gas is what makes their operational margins razor-thin. A small error can prove existential, resulting in financial loss, fire and explosions, or worst of all, the loss of human lives.

Why Specialist AI Thrives in Downstream Oil & Gas
Refineries are where domain-specific intelligence excels. Applied AI systems are purpose-built for high-stakes environments, drawing their strength from industry-specific data streams, control logic, and safety thresholds.
At Saudi Aramco’s Yanbu refinery, advanced analytics and AI-driven applications transformed operational performance, earning it ‘Lighthouse’ status by the World Economic Forum. By anticipating process inefficiencies and fine-tuning production variables, Aramco increased throughput by 18% and profitability by 35%.
Shell’s predictive maintenance systems now monitor more than 10,000 critical assets. By reducing unplanned downtime by 20% and cutting maintenance costs by 15%, the energy giant avoided the chain reaction of losses that follow an unexpected failure: missed deliveries, regulatory penalties, and safety incidents.
These results prove that applied AI solutions translate into billions of dollars across global operations, making AI a direct driver of shareholder value. But they also highlight a hard-to-see ceiling. Most current systems still react to anomalies or optimise in narrow domains. The next wave will break through that ceiling, shifting from prediction to prescription, and from unit-specific optimisations to refinery-wide wins.
A refinery is not a spreadsheet; it is a system bound by physics and chemistry where errors become existential.
AI at the Heart of Digital Transformation
Specialist AI is no longer confined to the future. It is already embedded in daily operations of major players, driving significant economic value creation.
Predictive Maintenance & Asset Reliability: By learning from sensor data, applied AI systems, such as those deployed at Shell, are predicting equipment breakdowns in real time. For operators, this translates to stable production, safer operations, and a steep reduction in downtime and capital repair costs.
Safety Monitoring and Emissions Control: Specialist AI systems act as an ever-vigilant guardian. Chevron has used AI with satellite imagery to identify methane leaks invisible to human inspection, enabling faster repairs and tighter compliance.
These are powerful proofs currently at work, but the bar is rising fast. Predictive systems that once set the standard now risk becoming table stakes. The leaders of the next decade will move beyond early gains to orchestrate reliability, safety, and emissions holistically, not just reactively, but proactively and at scale.
That is the horizon now coming into view.
The Next Chapter of Intelligence in Energy
The years ahead will not be a conflict between general and applied intelligence. Instead, it will be a symbiotic convergence. Foundation models shall be enriched with industry-specific data, creating hybrid systems that are broad in capability yet grounded in refinery realities.
As executives at BP and Microsoft have observed, “AI is the X-factor for our industry.” But that X-factor is not found in general-purpose chatbots. It lies in intelligence that can be trusted with the unforgiving standards of industrial safety, uptime, and profitability.
This is where technologies like Orbital are defining the next chapter. If applied AI has proven the value of prediction, Orbital moves further, unlocking prescription. It is the evolution from generating smart analytics and predicting failures to driving systemic gains in throughput, margins, and emissions reduction.

The Takeaway
The lesson for this decade is unmistakable. General AI has redefined how we interact with the digital world, and early applied AI has started reshaping the economics of refining. But the operators who will thrive in this constantly changing landscape are those who embrace intelligence systems like Orbital that go beyond the analytics.
History shows that the future is shaped not by the most eloquent ideas, but by the most applied tools. In refineries, as in civilisations, survival belongs to those who harness intelligence where it matters most.
Walid is an Imperial and NYU alumni, currently working in applied AI applications for the energy sector. The Applied Computing team can be reached at info@appliedcomputing.com